Sponsorship billboard is an extremely interesting alternative to classic advertising spots, which have become very popular over the past few years. This short advertising film, according to Polish law, cannot last longer than 8 seconds. In a situation where there are two sponsors, then this time can be extended to 15 seconds, if more, to a total of 25 seconds. Issues related to the production of sponsor billboards are regulated by the Regulation of the National Broadcasting Council (Journal of Laws 2000 No. 65 item 785).