Rebranding is a difficult and time-consuming process, and its success depends primarily on a well-thought-out, well-developed and long-term strategy. The changes associated with rebranding are not only about the visual identity of the brand – these are also extensive actions in the field of communication with the client as well as with all employees of the company. In short, effective rebranding must be based on professionally prepared and skilfully distributed information. What, however, is the best form of communication in the era of universal access to the Internet, mobile devices and social media? Of course, the viral campaign!
Acting on behalf of Grailing Poland, we have created a series of viral films supporting the complex rebranding of the Statoil brand, transformed into Circle K. Our task was, among others, preparing interesting, eye-catching content that will inform you in a simple but attractive way about a number of changes that have taken place in the company – starting with the name change, ending with the introduction of a new graphic identification. The whole process lasted over twelve months and in May 2018 it was a huge success. Also ours!
